Tuesday, February 09, 2010

Pick Your Topic and Your Angle - Private Label Rights (PLR) Product Creation: Part 3

This is the third in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products. 

By following this same process every time you want to create a new private label rights product, you can crank out winners every time that will line your pockets with cash!

The first step may seem obvious, but don’t be fooled.  If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you.  But there is more to it than that. 

To pick your topic, there are 2 main points to keep in mind:

1)    Pick something you are familiar with or are willing to research.  No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it.  If you don’t know, you can always research but keep in mind that will involve many additional hours. 

2)    Pick a topic that others are motivated to pay to learn more about.  It’s not enough that people are interested in your topic.  I’m sure an ebook about the different uses of Lima beans would be an interesting read, but it’s doubtful people will actually pull out their wallets to pay for it.

For the first point, you only know what you know.  So it might make sense to start by determining which topics are hottest (and most profitable!).  There is a trick you can use to find this out in just minutes...

Follow this link to download my secret keyword research weapon (it's free). Enter any search word or phrase to see how many searches are being done on a monthly basis and the competition you're facing - this is a great way to see how much demand and interest there is in a topic.

So, if you wanted to create a PLR product about say, fitness, a quick search shows that the search term “lifetime fitness” is twice as popular as “fitness training”.  The most important aspect is the total number of searches - if a topic is only searched a few thousand times per month there is probably not enough demand to make it worth writing.  On the other hand, 100,000 searches per month means you’ve got a hot topic. 

Of course, this step only helps you determine how popular a keyword or term is - it still doesn’t mean that particular topic will sell.  But start by finding a highly searched term then look into its selling power in a few ways:

1)    Do a general Internet search for the topic and see what the top websites are.  Are they selling information?  What type?  For how much?  In what format?  Are there plenty of paying advertisers?  In this case, the more you find the better - marketers won't put up site after site for topics that don’t make them money and similarly, they won't spend hard cash on advertising.

2)    Search on Clickbank and PayDotCom for your topic to see what information is being sold and in what formats.

Once you are sure there is a market and people will pay for your product, search to find as many information products on the subject you can, to see how they are presented and what angle each product takes.

It is very important NOT to just create a 'me too' product with exactly the same information - make the product your own by having a unique spin.  You can add personal experience to the product to give it a unique touch, or combine multiple resources to create a more complete product than anything that is currently offered, or you can take a different approach in explaining it.

The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!

Next: Creating your Outline

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