Wednesday, February 17, 2010

Copy Writing & Content Creation - Private Label Rights (PLR) Product Creation: Part 7

This is the seventh in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.  

There are a few points to keep in mind when writing the copy or creating the main content for your product...

Write or speak in simple, clear language – you need to keep in mind when composing your product that unless you are marketing a book on astrophysics you need to convey your ideas in a way most people will understand.

You’ll probably have a wide audience from a variety of backgrounds and you want to make sure everyone who wants the info can understand and benefit from it.

Use an informative or humorous tone – when you’re speaking or writing, pay attention to 'how it sounds' to the reader.  You do not want to come across as talking down to readers or sounding angry.

Your product should be enjoyable for others to go through, so read through it to see how it sounds or better yet ask someone else to read it for you.

Use fonts and colors easy on the eyes or audio easy on the ears – again you want your product to be enjoyable, fun, and informative for your customers.

Inverse fonts with white text on dark backgrounds or funky fonts that may look interesting,  are usually hard to read and may annoy your readers.   For audio, avoid loud music or volume changes that may be jarring to the ears.

Keep it simple.

Write and speak in small 'chunks'.

Another good point to keep in mind is to think, write, and speak in 3-4 sentence chunks and include breaks in between.  Visually, it's much more manageable and easy to read and for audio it allows listeners to absorb and understand what you’re saying before jumping into the next topic. 

Next: Adding Visuals and Effects

1 comment:

sally whitfield said...

Thanks to PLR you can have your own product finished and ready to sell faster than you ever dreamed possible.