Friday, February 19, 2010

Adding Visuals & Effects - Private Label Rights (PLR) Product Creation: Part 8

This is the eighth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

After you have your content created, you can add a ton of perceived value and professionalism by adding images and graphics to your product.
 'When you are adding photos, images, clipart, or other graphics, just make sure you use them sparingly and appropriately.  Nothing looks worse for a product than a 'filler' graphic obviously thrown in to take up space that adds no value to the product.

If the visuals you are going to use don’t make sense, don’t use them.

Avoid loading up the product with so many images that it detracts from the content and the value.

Look at a magazine with articles for examples - you won’t find articles that are 90% images because readers would feel cheated at a of lack of value.

The articles will contain a lot of good information with images placed in areas where they help explain the story - if facts and figures are used visuals charts or tables can create a clearer picture.  If you are explaining a complex or multi-step process, images or visuals can help make the point much easier when used to support your copy.

One of the biggest dangers with images is copyright laws.  Products are floating around everywhere with images you can simply right click and save and then re-use, and people do that all the time.

WARNING: Many of these images are protected by copyright laws and you cannot use them unless you have permission or have purchased rights.  So be careful when you decide to use anything you 'find' online.

This creates a big challenge because buying rights to images can be so expensive that they will eat up into your profits.

By using only trusted sources of stock images, where your rights of use for each image is clear, you can avoid copyright issues. Sign up is usually free and many offer 1,000's of quality images, clipart, animations and flash animations free. Most sites also offer more exclusive images and/or rights for a small fee.

Check out StockXchange, MorgueFile and Fotolia - to get you started.

Another fantastic way to add professional looks and also give clear examples is with screen captures.  They are exactly as they sound - screens or web pages that you would see on your computer captured and saved as an image file. 

It’s a great way of demonstrating exactly what you mean when explaining aspects of web sites or anything online.

Probably the best freeware programs I've come across for screen capturing is MWSnap.  It allows you to capture almost anything and add effects, arrows, borders and text to create a very professional looking page.

No comments: