This is the fifth in a series of articles discussing ways in which to profit from creating your own private label rights (plr) products.
You might be asking - why wait until this step to create my headline and subheading? The answer is simple - you need the outline before the title so you know what your product really covers.
For example, if you want to write an ebook on email marketing and you think up the title “Profit Pumping Emails” and a subheading “email templates that will have your list subscribers opening their wallets” and then you create an outline and decide the best content you can create is a 6-step formula for how to capture subscribers and then follow up with email, the original title and subject don’t fit the content.
Another important point about your headline is to make sure you take the time to write it so it sounds persuasive and creates interest and/or curiosity.By making the outline first, you crystallize what you are providing for value, and then you can choose a title that fits.
The title “How to write follow up emails” just doesn’t inspire people to grab for their credit card. On the other hand, “Creating follow up emails that suck up cash like a vacuum” just has a lot more power in it.
Use action words and words that create an image in the reader’s mind. Create a slightly longer subheading that explains your product in greater detail. For more help, browse Clickbank's top sellers and what their title’s look like.
Next: Deciding on Format