Monday, February 15, 2010

Choosing A Format - Private Label Rights (PLR) Product Creation: Part 6

This is the sixth in a series of articles discussing ways in which to profit from creating your own private label rights (plr) products.

One important consideration is what format to use in delivering your product.  While ebooks are certainly the most popular, depending upon the subject matter, content, and length of the product you may want to consider a few different types including ebooks, audio files/.mp3s, video files, or some combination.

Not only can a variety mix things up, but some topics are more easily delivered in different formats.  Here’s a more complete explanation: 

1.    The written word (e-books): This type of informational product is by far the easiest and least expensive to produce. This medium lends itself well to many topics and can even be used for some ‘how-to’ informational products and motivational products.

A well written e-book filled with relevant information sells well on the Internet. E-books can be sold at a much smaller price to the consumer than other kinds of products because there are no direct production costs….the investment is usually entirely the time of the author.

The only tools required to produce an e-book are a word processor, like MS Word and a Pdf converter, such as Pdf forge's pdf creator. Alternatively, eWriterPro is a word processor and pdf creator all built in to one software - you can pick up a copy for less than ten dollars. 

2.    The audio product: The audio informational product requires all of the same research as an e-book, but then it also requires production and distribution investment, as well.

The good news is that with today’s computers and the software available, recording audio is a fairly simple thing to do and the quality is as good, or almost as good as recordings made in sound studios.

Audio informational products are generally used for producing such informational products as those produced for motivation purposes, marketing, finance, and business.

Production, shipping and handling can be supplied by a fulfillment center.  Alternatively, there are many desktop products now for use on your computer that can automatically generate audio files for you to offer as a digital download.

3.    The video informational product: This is the most difficult and usually the most expensive to produce information product on the market today. It;s also the most effective for many topics.

Unless you have the capability to make the video yourself, you will have to hire a videographer or at the very least you will have to buy or rent video equipment.

However, there are some informational topics that just cannot be created in any other way, i.e. action oriented themes like sports, dancing, learning to play a musical instrument, etc.

A fulfillment center can be hired in order to mass produce a DVD and distribute it. Of course, you can offer video products as digital downloads, which eliminates the need for a fulfillment center.

Again, as with audio, there are many products available for use on your PC that will create videos for you in a few mouse clicks. 

Next: Copy Writing

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