Create A Sales Page - Private Label Rights (PLR) Product Creation: Part 13

This is the thirteenth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

The final step in completing your Private Label Rights product before marketing and making sales is to create a compelling sales page that explains the value buyers get from your product. 

While this guide isn't designed to be a sales page copy writing clinic, there are a few points to keep in mind when writing and designing the page:

• Start by making a list of the benefits buyers will gain from your product, and create a bullet point for each to include in the sales page.  This will attract the largest number of qualified prospects to buy.

• Use the greatest benefit as you main headline or focus of the page.  Explain what problem your product will solve for people to encourage them to buy. While there might be many benefits, the number one problem should be the focus because it will convert the highest number of prospects to buyers.

Your headline is the most important part of the sales page because if it doesn't capture attention, you’ve lost the reader and the rest of the letter doesn't matter.

• Make the page easy to read and use a logical flow in writing - present the problem and then explain how your product solves it.
  
  • Write as though you’re talking to an individual and not a group.  Even though thousands of people might read it, each one is an individual and he or she wants to know that you understand his or her specific problem.

• Add testimonials for credibility.  There is so much hype and exaggeration in online marketing today that you should offer proof to increase your readers’ believability and make more sales. 
  
  
  • If readers are not confident you’re being honest, they just won't buy.

• Use a guarantee to improve conversions.  Another way to induce readers to make a purchase is to offer a guarantee.  By assuming all of the risk, buyers can feel comfortable that If they misunderstood or they don't think you've been entirely honest about your product, they can get their money back.

Create a 'thank you' page for successful purchases, so your customers can download your product and bonuses.

Keep the page simple and in the same style as your sales page. This is a good place to add a link or banner at the bottom of the page to another product or an affiliate offer.