Saturday, May 01, 2010

WP Commerce - Smart Marketing with Wordpress

Wordpress Software is one of the most powerful and user friendly content management systems (cms) an online marketer could wish for. It was first developed in 2003 and has since become one of the most widely used blogging softwares on the planet.

With Wordpress you have the ability to create anything from a simple blog to a fully fledged ecommerce website or even a multi-level membership site.

The possibilities are endless.

Sidebar: I'm sure you get the irony of writing about Wordpress on a blogger blog ;0) To be up front, I've just been too busy - or too lazy - to switch platforms, lol.

Due to its open-source nature, millions have developed themes, extensions and add-ons that are easily plugged in to any Wordpress installation.

Running Wordpress requires a pretty basic run-of-the-mill hosting account – PHP 4.3 and above; MYSQL 4.0 or higher and a server running on Apache.

The functionality of your Wordpress blog or website enables quick publishing; remote posting; permalink configuration; updating of social networks; collection of statistics; email subscriptions; Rss subscriptions; addition of keywords and tags to your posts and by using plugins, a whole host of supplementary operators to improve search engine rankings and user-friendliness.

However, due to the nature of the internet, you should always be security conscious. Hackers can’t wait to get their mitts on a website full of security holes and plant their malicious code, take over your blog or even delete all your hard work and get you thrown out of Google!

So what can you do to tighten up security?

Latest Version
Wordpress continually updates their software, plugging up security risks, fixing bugs and improving functionality and interface. 

When you login to your admin panel you’ll be alerted of any available updates and WP have made it incredibly easy simply by clicking ‘update automatically’. Always backup your databases and information before any updates though – there’s always a small possibility of something going wrong.

Latest Versions of Plugins
As with your main WP installation plugins are often updated. By ignoring updates you could be opening your site to abuse.

Occasionally plugins are developed by someone who only has one thing in mind – creating a security hole in your site which they can later crawl through. They will eventually be deleted from Google – and so will your blog if you’re seen to be using them. I’ve had first hand experience of this and the result is not pleasant!

I must stress though, the vast majority of wordpress developers are honest and pose no threat to you. 

Read through the code and check out reviews and forums of third-party plugins before you install them in the first place

Password Protect
Yeah, I know it’s an obvious one, but make sure you use strong passwords and change your passwords regularly.

All hackers know that the default admin login username is ‘admin’. Ok, so they may not have cracked your password yet, but simply changing ‘admin’ to a less usual user name you're doubling security! Why make it easy for hackers by giving away half the equation?  Add as many layers of protection as you reasonably can.

Database Tables
Hackers want to access your databases, so make it difficult for them - don’t label your tables with obvious names. 

We’ve only just scratched the surface of Wordpress Marketing and introduced some of the basic methods of security. Now you’re armed with some knowledge, the best way to learn more about using Wordpress is to install it and have a play around to find out what it’s capable of ;0)

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