Creating An Ecover - Private Label Rights (PLR) Product Creation: Part 12

This is the twelth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

Creating an ecover is a critical step.  With the information overload on the Internet today and the flood of offers everyone receives, you need to make your product stand out to make it sell.  

You might have the best product in the world, but if it isn’t wrapped in a beautiful package your sales will suffer, period.

Any ecover is not necessarily a good ecover.  If your image looks unprofessional or sloppy, people will assume the same of your product.  

Take the time, or spend the money, on this step because it's a vital part of your success.  

If you want to make your own ecovers, you're probably aware that Adobe Photoshop is the choice of many marketers and designers. But we don't all have photoshop - or the cash to lay out.

There are dedicated softwares which generate covers and software boxes with a few clicks, all you have to do is supply the graphics.

However, I recently came across a free online ecover generator, which produces extremely high quality images that don't bear the website's watermark (often not the case).

My Ecover Maker offers a comprehensive range of covers, cds, dvd cases and software boxes to suit almost any project...

Selection of the 20 Available Templates

There's a good array of backgrounds to pick from, or you can upload your own images. Then add text, images and other effects...

Check out My Ecover Maker

Branding & Securing Your Product - Private Label Rights (PLR) Product Creation: Part 11

This is the eleventh in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

Another option you may want to consider when you complete your product is whether to add security features and/or branding.  

Security features include preventing people from cutting and pasting or copying any of the content.  You can even prevent readers from being able to print it if you like.  

Depending on the software you use to compile the product, the security features available to you will vary.  Generally, the more expensive the program, the better security features it will offer.  

But one thing to consider is the rights you are offering with the product. For example, if you are offering unrestricted private label rights to buyers, there is no point in securing the product because you need to provide an unsecured version they can edit anyway.

An alternative option to selling your product with private label rights, is to sell it as a brandable product. Branding allows you to offer resell rights to a product with simple tags placed in the document. 

When readers read your copy, they see the tags specific to you - your name, your company name, website etc. 

When someone is reselling it, they can rebrand it by opening a simple branding file and inputting their values for each tag - name, company name, website etc. 

Then, simply by clicking “brand” the software changes all tags in the document to their info to make reselling a snap.  It saves your customers hours of reading every word and deciding what they need to change.

Compiling Your Finished Product - Private Label Rights (PLR) Product Creation: Part 10

This is the tenth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

Once you’ve completed the content of your product, the next step is to compile it, or basically wrap it up in a nice looking package.  The most important consideration for any product is…

What format is MOST widely usable in the market?

In other words, you could create an ebook and sell your finished product as a Word perfect file, but that’s just not smart, because you’d be shutting out a huge portion of the market that don't own Word perfect.  Or worst case scenario: they go out and buy it, then realizing they can’t use it, flood you with support and refund requests.

In general, the most effective format for an ebook is .pdf.  The reason being, there are many free pdf readers available to everyone to download, for example Adobe Reader or Fox It Reader.

A pdf document will display anything created in that format exactly as you intended, in other words, it'll look the same to everyone - unlike web-based pages that display differently for each person, based on web browser, screen resolution, etc.

For audio files, the best format is .mp3 because the file size is small compared to other formats and .mp3s can be played on portable players like iPods as well as personal computers through Windows Media Player and other readily available software.  

You can supply your customers with links to appropriate free software on your download page, as a courtesy. People remember sellers who are prepared to go the extra mile.

Create A Rights Page - Private Label Rights (PLR) Product Creation: Part 9

This is the ninth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

Once you’ve created your product and made it look professional with images, clipart, screen captures, or whatever else the next step is to make a ‘rights’ page to let customers know in clear terms what they can and cannot do with the product.

In the online world, there is so much piracy and stealing of other people’s work it’s ridiculous.  But, in some part this theft takes place because of lack of clear details about what users and customers are allowed, or not allowed to do with products.

I have purchased $1,000s worth of Internet marketing ebooks, software, guides,and other tools and often  there is no mention of rights - or if there is, it’s at the initial purchase point, but there is no information included in the download or product delivery that spells it out. 

Avoid confusion, protect yourself, and help everyone understand what they’re getting by including a “rights page.”  Here is a sample, but you can create your own with whatever terms you like:

This Product Rights Statement Generator,  By Tom Brownsword, is a quick and simple way get your Product Rights Page put together - and it's free to use.

Adding Visuals & Effects - Private Label Rights (PLR) Product Creation: Part 8

This is the eighth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.


After you have your content created, you can add a ton of perceived value and professionalism by adding images and graphics to your product.
 
 'When you are adding photos, images, clipart, or other graphics, just make sure you use them sparingly and appropriately.  Nothing looks worse for a product than a 'filler' graphic obviously thrown in to take up space that adds no value to the product.

If the visuals you are going to use don’t make sense, don’t use them.

Avoid loading up the product with so many images that it detracts from the content and the value.

Look at a magazine with articles for examples - you won’t find articles that are 90% images because readers would feel cheated at a of lack of value.

The articles will contain a lot of good information with images placed in areas where they help explain the story - if facts and figures are used visuals charts or tables can create a clearer picture.  If you are explaining a complex or multi-step process, images or visuals can help make the point much easier when used to support your copy.

One of the biggest dangers with images is copyright laws.  Products are floating around everywhere with images you can simply right click and save and then re-use, and people do that all the time.

WARNING: Many of these images are protected by copyright laws and you cannot use them unless you have permission or have purchased rights.  So be careful when you decide to use anything you 'find' online.

This creates a big challenge because buying rights to images can be so expensive that they will eat up into your profits.

By using only trusted sources of stock images, where your rights of use for each image is clear, you can avoid copyright issues. Sign up is usually free and many offer 1,000's of quality images, clipart, animations and flash animations free. Most sites also offer more exclusive images and/or rights for a small fee.

Check out StockXchange, MorgueFile and Fotolia - to get you started.

Another fantastic way to add professional looks and also give clear examples is with screen captures.  They are exactly as they sound - screens or web pages that you would see on your computer captured and saved as an image file. 

It’s a great way of demonstrating exactly what you mean when explaining aspects of web sites or anything online.

Probably the best freeware programs I've come across for screen capturing is MWSnap.  It allows you to capture almost anything and add effects, arrows, borders and text to create a very professional looking page.