Choosing A Title & Subheading - Private Label Rights (PLR) Product Creation: Part 5

This is the fifth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.

You might be asking - why wait until this step to create my headline and subheading?  The answer is simple - you need the outline before the title so you know what your product really covers.

For example, if you want to write an ebook on email marketing and you think up the title “Profit Pumping Emails” and a subheading “email templates that will have your list subscribers opening their wallets” and then you create an outline and decide the best content you can create is a 6-step formula for how to capture subscribers and then follow up with email, the original title and subject don’t fit the content.

By making the outline first, you crystallize what you are providing for value, and then you can choose a title that fits.

Another important point about your headline is to make sure you take the time to write it so it sounds persuasive and creates interest and/or curiosity.

The title “How to write follow up emails” just doesn’t inspire people to grab for their credit card.  On the other hand, “Creating follow up emails that suck up cash like a vacuum” just has a lot more power in it.

Use action words and words that create an image in the reader’s mind.  Create a slightly longer subheading that explains your product in greater detail.  For more help, browse Clickbank's top sellers and what their title’s look like.



Next: Deciding on Format

Creating Your Outline - Private Label Rights (PLR) Product Creation: Part 4

This is the fourth in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.


Perhaps the most important step in the process of creating PLR info products is to develop a simple outline of exactly what your product will include.

This is key because it forces you to think through the entire product and make sure you have enough content, that it flows logically and will make sense to users, and that you have structure to follow when putting it together.  Here’s an example...

Outline for Instant PLR Author:

I.    Intro: Why Create PLR Products
      a.    Huge demand = big profits

II.    PLR Product Creation as a Process
        a.    The system is key to maximizing profits

III.    PLR Product Creation Steps   
        a.    Steps of the process
              1.    Decide topic
              2.    Create outline
              3.    Choose title & subhead
              4.    Decide format
              5.    Write copy
              6.    Add visuals
              7.    Create rights page
              8.    Compile finished product
              9.    Brand/secure product
            10.    Create eCover
            11.    Write sales page       

IV.    Tools for Creating PLR Products
         a.    image sources
         b.    compilers
         c.    ecover creators
        d.    audio/video creators       

V.    Marketing & Promotion
        a.    Ways to promote your product
        b.    Different sales strategies
        c.    Adding backend

VI.    Other Resources
         a. tools & products to help

So you can see the power of an outline.  It is very clear what topics to cover to create a complete product.  I know when it’s complete it will provide value to readers and it follows a logical pattern.  I also know what areas I need to research and what areas I already know.




Next: Choosing A Title and A Subtitle

Pick Your Topic and Your Angle - Private Label Rights (PLR) Product Creation: Part 3

This is the third in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products. 


By following this same process every time you want to create a new private label rights product, you can crank out winners every time that will line your pockets with cash!

The first step may seem obvious, but don’t be fooled.  If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you.  But there is more to it than that. 

To pick your topic, there are 2 main points to keep in mind:

1)    Pick something you are familiar with or are willing to research.  No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it.  If you don’t know, you can always research but keep in mind that will involve many additional hours. 

2)    Pick a topic that others are motivated to pay to learn more about.  It’s not enough that people are interested in your topic.  I’m sure an ebook about the different uses of Lima beans would be an interesting read, but it’s doubtful people will actually pull out their wallets to pay for it.

For the first point, you only know what you know.  So it might make sense to start by determining which topics are hottest (and most profitable!).  There is a trick you can use to find this out in just minutes...

Follow this link to download my secret keyword research weapon (it's free). Enter any search word or phrase to see how many searches are being done on a monthly basis and the competition you're facing - this is a great way to see how much demand and interest there is in a topic.

So, if you wanted to create a PLR product about say, fitness, a quick search shows that the search term “lifetime fitness” is twice as popular as “fitness training”.  The most important aspect is the total number of searches - if a topic is only searched a few thousand times per month there is probably not enough demand to make it worth writing.  On the other hand, 100,000 searches per month means you’ve got a hot topic. 

Of course, this step only helps you determine how popular a keyword or term is - it still doesn’t mean that particular topic will sell.  But start by finding a highly searched term then look into its selling power in a few ways:

1)    Do a general Internet search for the topic and see what the top websites are.  Are they selling information?  What type?  For how much?  In what format?  Are there plenty of paying advertisers?  In this case, the more you find the better - marketers won't put up site after site for topics that don’t make them money and similarly, they won't spend hard cash on advertising.

2)    Search on Clickbank and PayDotCom for your topic to see what information is being sold and in what formats.

Once you are sure there is a market and people will pay for your product, search to find as many information products on the subject you can, to see how they are presented and what angle each product takes.

It is very important NOT to just create a 'me too' product with exactly the same information - make the product your own by having a unique spin.  You can add personal experience to the product to give it a unique touch, or combine multiple resources to create a more complete product than anything that is currently offered, or you can take a different approach in explaining it.

The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!

Next: Creating your Outline

The PLR Process Map - Private Label Rights (PLR) Product Creation: Part 2

This is the second in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products.


The first step in creating PLR products you can cash in on is to understand that product generation is a process - a process that can be followed again and again to crank out big time profitable products. 

If you just sit down and start to write an ebook or record some audio, you will have a much tougher time creating something valuable and you may need to spend more time editing and re-editing to make it marketable.  Further, when you’re ready to create your next product, you’ll always be starting over from scratch each time.

When you look at it like a process and you follow certain steps every time, you have a formula that can be used over and over to churn out profitable products that are very high quality.

Here’s an overview of the process and in the next article we’ll take each step in greater detail:

The PLR Process Map

Next:  Pick Your Topic and Your Angle

An Introduction to Private Label Rights (PLR) Product Creation - Part 1

This is the first in a series of articles discussing ways in which to profit from creating your own  private label rights (plr) products. 

You’ve no doubt seen all manner of products with varying rights attached to them.  Often these products and the rights they include can be confusing.  But it’s important to know the difference because they are NOT the same and you can get into serious trouble by violating copyright laws if you’re not careful.

Your understanding of the various ‘rights’ terms is equally important when it comes to creating and distributing your own products - you don’t give away more than you intend to by mistake, or experience weak sales because you didn’t use the right language when explaining your offer.

The basic rights you’ll most commonly come across, in general terms, are as follows. They each have variations, but this will give you an idea:

Unrestricted Private Label Rights – the most flexible of all rights and therefore most valuable.  You can do nearly anything with these products including renaming, branding and selling as your own, editing, and bundling with other products in a package.  You can also give them away, and you can sell or giveaway rights for others to resell, master resell, or private label.  The danger with giving these rights is nothing prevents buyers from turning a product around and selling it the same day at ½ the price and stealing your sales.

Private Label Rights – similar to unrestricted in that you can rewrite, edit, and call products your own.  But usually they have some limitations like only sell above a certain price and cannot give for free.

Master Resell Rights – Resell Rights, vs. Private Label Rights allow you to resell products but not edit them in any way.  You cannot call them your own, you cannot add or edit the content.  With Master Resell Rights, you can also give away the resell rights to others, and often you can give away the Master Resell Rights, allowing others to resell the resell rights.

Resell Rights – these are the weakest of all rights and therefore least valuable.  You can only resell the product.  You cannot change it in any way and you cannot giveaway or sell resell rights.

Why Create Private Label Rights Products?

I’m sure you’ve at least heard the buzz about Private Label Rights products, if you’re not already selling them for profit.  There is a very good reason these products are so popular and sell like wildfire…

The #1 Challenge for Internet Marketers is to consistently generate new products and new content to promote and sell.

And why is it the #1 challenge?  Because it is very time consuming and costly - you need the subject matter, knowledge, ability to organize your thoughts and write well, creativity to design graphics and ecovers, and the tools to put it all together.  And, even with all that, it can take 20 full hours or more to create a top quality product.

So the reason is simple - if you can systematically create high quality ebooks and info products packed with useful information that look professional, you can cash in because marketers will literally beat a path to your door and beg you to sell it to them!

In the next article we'll take a look at how you can do it…